Costs bleeding. Growth stalled. Systems broken. These are not theories to us — we have lived every one of them. And fixed them.
Before you call a consultant, you need to know they've actually been in your shoes. Every problem below is something we've solved — with real numbers to prove it.
"My food cost keeps climbing and I don't know where it's leaking."
Most operators haven't benchmarked their supplier prices against the market in years. One audit usually reveals 8–15% in recoverable cost.
"We haven't raised prices in years but our costs keep going up."
Price increases feel risky without the right data and timing. But staying flat is a slow bleed. We build the case — research, psychology, rollout plan.
"Everything depends on me. The moment I step away, things fall apart."
This is a systems problem, not a people problem. Without SOPs, your business is built on you — not on a process. We change that.
"I want to expand into Malaysia or Indonesia but I don't know where to start."
Market entry without local networks is expensive and slow. We have established relationships with premium mall groups, hotel operators and F&B investors across SEA.
"I have a good concept. I want to franchise but don't have the capital."
Traditional franchising is capital-heavy. Micro-franchising grows your brand through franchisee capital — we match you with investors and handle the full setup.
"One of my outlets is losing money every month. I don't know whether to fix it or close it."
Sometimes the best decision is a structured exit. Knowing when to stop bleeding is as important as knowing how to grow. We've made this call before.
Tony Liew has 26 years of F&B experience across Singapore, Malaysia, Indonesia and the USA. He has managed a restaurant with USD 8.4M annual revenue, reversed a multi-million dollar loss, negotiated out of failing leases, and launched brands in four countries.
He is currently Vice Chairman of SE Business Club and Business Consultant to the International Chef Club — bringing both operational depth and a high-calibre regional network to every engagement.
"Most consultants hand you a report. I hand you a plan — and stay until it works."
— Tony Liew, Founder, BridgeX ConsultingEvery figure below is from a real project. Not projections. Not industry averages. Decisions made under pressure, with real money on the line.
A regional restaurant group with 5 brands was overpaying suppliers. After full procurement audit and renegotiation across SG, MY and ID — SGD 30,000 monthly savings locked in immediately.
A Singapore brand managing 33 outlets had not raised prices in 4 years. Market research-backed repricing of 5–8% combined with operational restructuring reversed a $1.4M annual loss.
An outlet losing SGD 60,000 per month with no recovery path. A structured landlord negotiation and exit stopped the bleed — protecting the wider business.
Not a report. Not a deck. A working system from day one.
Tony does not give you a report and disappear. He stays until the numbers actually move. Our food cost dropped 8 percentage points in under 3 months.
We had been afraid to raise prices for 3 years. Tony walked us through the data, the timing, and the communication. We raised prices and did not lose a single regular.
Most consultants understand F&B from the outside. Tony has run the kitchen, managed the floor, and sat with the landlord. That difference shows in every conversation.
Every engagement is scoped to your specific situation.
There is no standard price list — because no two operations are in the same position. The first 15-minute call is free. From there, we scope the work together and you know the full cost before anything starts.
Every week, Tony Liew publishes what is actually moving in Singapore and Southeast Asia F&B — no theory, straight from 26 years of operations.
First conversation is a free 15-minute call. No pitch, no pressure — just a clear view of your situation and whether we're the right fit.